OUR THING... is a bag made out of first-class Italian cowhide in classic saddle-bag style. Simple? Not quite! The best thing about it is: you can combine it with 20(!) different creative changeable flaps. How stylish is that? The ‘cherry on the top’ are all the changeable shoulder straps in patchwork design as well as a variety of chain straps.

THE IDEA... so simple, but so brilliant. We have developed a stylish handbag for any occasion that combines functionality with feminine design. Our motto put a nutshell: “One bag – many looks.” Our philosophy also reflects our modern zeitgeist where sustainability should be high on the list and a throw-away attitude should be banned.

THE FUNCTIONS... are self-explanatory. No need to read through pages and pages of a manual. The changeable flaps can be changed within seconds thanks to a zip at the back of the main bag. Voilà! You have different outfits for different occasions. Our special bonus: when travelling, the flaps hardly take up room in your suitcase. You basically travel with numerous bags!

THE DESIGNERS... are exclusively women who are crazy about fashion. They are specialised in different things, but combined their know-how and temperament just to design the exclusive brand ZOÉ LU:

Die Macherinnen von ZOÉ LU, Girl-Power, Designerinnen



    Ulrike Heintz
    • Deutsche Meisterschule für Mode, course of studies: fashion and communication design
    • Work experience at "Zeichen und Wunder" and "Interbrand", as well as projects for MINI and BMW
    • Her motto: "Let us think about it twice, please".
    • Wannabe nerd and voice of reason


    Larissa Walter
    • University of Applied Sciences Munich, course of studies: industrial design
    • Design of bags for Ludwig Görtz GmbH and "Harbour 2nd"
    • Her motto: "I can do it better than others".
    • Responsible for design and social media

    Jennifer Rüggeberg, co-founder
    • New York Fashion Institute of Technology, Esmod fashion school
    • Head of Design at Goldpfeil, Joop! and Marc O'Polo


    Partner & friends:
    Maison Common – the international High Fashion Label – Made in Germany: https://www.maisoncommon.com/
    Schleppr – helps you carrying sixpacks: http://www.schleppr.com/