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We adore the style of Italian women. Feminine, sensual, bellissima. But wait, stop! Did we just say THE style. It's like the ZOÉ LU mantra "One Bag - Many Looks " - " One Nation, many Beauties". Which one are you? A little tour of Italia.


Laid-Back & Casual 

The town where Carla Bruni came into the world. It took a head of protocol to force her out of her favourite jeans and T-shirts on special occasions at least. The ultimate practical chic à la Italia. A stylish blouse, trainers, white jeans, cherry-red nail polish plus for example Stairway to Heaven or Kinda Fancy.


Bold & Colorful

The loud, chaotic and absolutely adorable one down South. The birthplace of the Pizza Margarita, so the national colours are literally everywhere. Style: excessive is the least you can do. Jewellery box: Get out everything golden that blings. Sure, that lemon print skirt is perfect with the customised Maradona fan shirt and red pumps. Add Sunstar or Over Sunset!


Edgy & Glam

PPack the trunk, it’s show time. This tiny Ligurian fishing village is like one big red carpet in the summer. Jump into the Riva boat in a cut-out dress – why not? Every day is bridesmaid outfit day in Portofino. Goes with A fairy Tale and Glam Bam Shine!  


Clean & Chic

Italianissimo understatement in the world’s design capital, the other fashion metropolis. High-waist flare trousers, white blouse and XXL gold sculpture earrings. A simple plain trapeze dress above the knee and 8.5 cm heels with a crazy heel, no-make up make up with a statement color lipstick. Perfect with Mon Mac and Apple of Eden


Feminine & Modern

Shirt dresses with wide swinging skirts, Vichy checks, Audrey trousers, a hair band, draped dresses or blouses... a way to be proud. Because every day is La Dolce Vita here... or rather Roman Holiday? One thing you owe to simple, sensual femininity: the perfect eyeliner! We recommend Spaghetti Vongole and Kinda Peachy for your inner donna romana.


Bohemian & Natural

Mamma Mia, it’s hot down here. In the Trulli, the ancient villages on the rocks or at the beach it’s best to let loose. This place is inhabited by a new generation of eco-conscious people. Natural fabrics, linen, cotton, jumpsuits, boho dresses, white, pastel with very delicate accessories. Glam Bam Glow and Whip Me highlight your Italian boho chic.

Whip Me

Find more crazy cool Italia inspirations here: